Ryan is online

Killing it with an amazing team.

Part of small team refreshing the user experience, including viral layers as well as profiles. Define interactions, IA, and user flows for different use cases. Sketch design concepts and build rapid prototypes. Represent UX in design reviews and usability sessions.

Designed iCyte.com, a Firefox/IE plugin and web application. Developed clear brand positioning to appeal to early adopters. Provided creative direction, strategic vision, copywriting, and IA, UX, and UI. Led team of three back-end developers and one front-end developer through startup life cycle.

Designed creative, functionality, user experience, and wireframes; presented deliverables to clients. Managed developers and designers. Developed strategies for messaging and branding. Helped clients create website content, including call-to-action for site launches, banners, and updates. Educated clients about Internet best practices and integrating relevant technology.

Highlights: Designed and produced website for MTV’s online series “Engine Room” in 12 languages. Wrote and designed online ads for startup Flicketz. Revised architecture and design for Travel + Leisure website. Built staging site and instituted collaboration with developers during discovery/wireframe phase, resulting in efficient workflow between designers and developers. Initiated bug- and time-tracking systems, cutting errors in project proposals and workflow.

Alexander Interactive, New York, NY, 3/07–11/07
Designed and ran ecommerce and Flash projects for world-class brands and web 2.0 retailers such as Ivanka Trump Collection and PetCareRx. Managed designers. Developed concepts, built HTML and Flash prototypes, and pitched design direction. Built website components (promotional headers, animation, video, and email campaigns). Led client presentations. Translated and contributed branding and style guidelines for web use.

Led interactive projects. Collaborated with creative directors to develop branding, design concepts, and campaigns. Designed and built company portfolio site for 2004.